The Messaging of Trump Hotels

This article originally appeared on this site.

Real estate is a dynastic business. In the case of Donald Trump, his family’s property investments began with his grandfather, a German immigrant who ran hotels for gold prospectors in Northwestern boomtowns, and eventually bought land in Queens. The Trump Organization, as Donald named the company when he took it over, in the early nineteen-seventies, owns, leases, and invests in properties, including seventeen golf courses and ten hotels. According to its Web site, it is “the world’s only global luxury real estate super-brand.”

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